Giving you an Identity
Logo and Brand Identity Design
Your logo will be one of the first things people see when they discover your company. It is important that the design of your logo portrays you in the correct way and leaves a lasting impression. But the logo is only the start of developing a stand-out brand identity, so click below to learn how we can create a distinctive identity that will help you promote yourself and your company.
Before we begin
Research. Research. Research. We will carry out extensive research in the first instance. We’ll ask the right questions. We’ll take time to recognise the essence, values, and style of your company and from that, we’ll know what the tone is for the design. We will understand who you are talking to and how to communicate with them. Taking the time to dig deep, understanding the ‘why’ behind your company will make for an effective design.
The anatomy of a logo
A logo is more than just your company name in a funky font. It should look great. Be meaningful. Appeal to potential customers. So, careful thought and intentional consideration go into choosing fonts, colours, and layout so that each logo tells the right story and communicates the right message. As brand identity specialists, we know that there is so much more than meets the eye that goes into a logo design.
Colour
Your brand color palette has to match your brand story and work for your company. Colour has the power to evoke emotions, encourage conversions, and even generate brand loyalty when used correctly.
Fonts
There are thousands of fonts available, and choosing one for your brand can be a challenge. But, we can determine which font works best for you and how to use it. The key to choosing a font is that it is clean, easy to read and one that suits your brand.
Composition
A distinctive graphic element helps expand and identify your brand. If a graphic element is part of your logo, keeping it simple, unique, and directly related to your company will help to ensure that it compliments your brand correctly.
Guidelines
A brand style guide is a blueprint that displays the visual elements of a brand. It’s a simple tool that adds so much power to your company when used. Consistent visual rules will create memorability, trust, and loyal customers.
Our Work
We’ve had the privilege of creating logos for some fantastic clients,
so scroll down to see a selection of our favourites.
